— Roger Dubuis Replica Watches UK created a digital campaign “Goodbye cuckoo, #Helloextraordinary” that acts as a countdown until the upcoming SIHH14!
Sci-fi movie screenplay or childhood fairy-tale gone wrong? Neither: it is instead the latest flight of fancy into the incredible, extraordinary universe of Roger Dubuis. A universe in which fantastic definitely rhymes with iconoclastic. A universe in which the brand rips apart established codes, the better to reinterpret them. An approach annually showcased on its booth at the Salon International de la Haute Horlogerie (SIHH). A spirit epitomised in the renaissance of its iconic Hommage collection that will be the star of the show at this next edition. This time, however, Roger Dubuis gives a whole new meaning to the end-of-year saying “ring out the old, ring in the new”, by inviting one and all to share in a unique social media experience leading well beyond December 31st, right the way through to January 20th 2014 Rolex Replica Watches – and beyond!
For a whole month running from December 20th through to January 19th – and thus figuratively spanning a period that includes an ending and a fresh beginning – a brand-new video clip is available at the exact same time each day, instilling a sense of anticipation and ensuring a regular rendezvous. All the videos share the theme spelled out in the website – www.goodbyecuckoo.com – , complete with a humorous catch line that transcends the theme to evoke a wider symbolism, and the revelation of the Roger Dubuis booth at SIHH on January 20th, 9 a.m.